New York City, USA


Marchesa Bridal F/W018

Designers Keren Craig and Georgina Chapman debuted their F/W 018 Bridal Collection for Marchesa and Marchesa Notte at New York Bridal Fashion Week last Thursday. The line, which is inspired by Marchesa brides through the years, features light textures, dripping florals and romantic drapery. “We were looking at the notion of transformation – the idea that a woman might not want just one look at their wedding and they don’t have time to change. So think of a short skirt getting an overskirt that wraps around to create a gown or a sleeves that come off” said Craig.

October 19 2017 | Editorial

New Bridal Collection by : Marchesa ● Venue Canoe Studios

New York City, USA


Rime Arodaky Runway .018

New York Bridal Fashion Week is in full swing, and I’m bringing you in exclusivity my images of Rime Arodaky Runway Show, last Wednesday in Greenwich Village. Quoting Brides Magazine: “Rime Arodaky’s Fall 2018 collection are the wedding dresses for cool girls. Inspired by the free spirit in the rock and roll age full of risk-taking women and rule-breakers, this season Rime Arodaky has produced a beautiful collection of intricate lace and beading as a homage to cool-girl tattoos, light-as-air flowing crepe skirts, billowing sleeves and oversized frills designed to swish and swirl as the bride walks down the aisle”.

October 8 2017 | Editorial

New bridal collection by Rime Arodaky ● Hair&MakeUp : Team Hair&Makeup ● Jewelry: Kat Kim

Paris, France


Elie Saab Ready-to-wear SS18

Amazon Crush. A jungle breeze sweeps through the air, as the Elie Saab SS18 collection celebrates nature’s botanic masterpiece: the Amazon. Like a living, breathing forest in motion, the collection boasts a coming together of light, fluid-like materials, all layered in perfect unison. The bright color palette of warm yellow, hibiscus red, waterfall blue, orchid pink and shades of white bursts into life amidst the deep jungle green canvas that surrounds them.

October 1 2017 | Editorial

Haute Couture AW17/18 Collection by : Elie Saab ● Makeup : Tom Pecheux ● Hair : Orlando Pinta ● Venue : Pavillon Cambon, Paris

Paris, France


Elie Saab Haute Couture AW17/18

The Haute Couture Fashion Week in Paris is always a much expected moment. And what to say about this AW17/18 collection by Elie Saab? I was absolutely mesmerized by ‘A Tale of Fallen Kings‘ show. For Autumn/Winter 17/18, Elie Saab transports us into a world of medieval magnificence, as the Haute Couture collection captures the opulence and wild beauty of long forgotten times, and translates into it into fiercely elegant feminine silhouettes. I was particularly amazed by Chapter 3: The Rise of Warrior Queens, with colorful tribe princesses getting ready for war! 

See more of this photoshoot on Style Me Pretty here.

July 6 2017 | Editorial

Haute Couture AW17/18 Collection by : Elie Saab ● Makeup : Tom Pecheux ● Hair : Orlando Pinta ● Venue : Pavillon Cambon, Paris

Paris, France


Chaumet Wedding Campaign 017

Funded in 1780, Chaumet is one of France’s finest jewelry Maison. Located in the glorious Place Vendôme, it is a symbol of luxury and craftsmanship. This is Chaumet’s 017 wedding campaign, shot in Paris last winter. In a tripartite collaboration with Chaumet, Rime Arodaky and myself, we designed that photoshoot around a couple getting married in Paris. We are following the couple since the morning, through the getting ready part, going to their wedding ceremony, until the late afternoon celebration with Champagne on the terrace. The day is sublimed by the stunning view from their apartment, with the Eiffel Tower as a backdrop.

See more of our collaboration on Chaumet’s website here.

May 10 2017 | Editorial

New wedding campaign by : Chaumet ● Artistic Direction & Dresses : Rime Arodaky ● Hair&Makeup : Harold James ● Groom's Attire : Dior

Santa Barbara, California


Rime Arodaky Ready-to-Wear 017

This collection was thought as an ode to Rime Arodaky’s bride & her tribe. Gangs with gypsy souls & hippie hearts. With whom she shares laughter, secrets & successes. A Gang that challenges, inspires & uplifts her, with whom she feels effortlessly herself. Light bringers who have the strength to feel, magic makers who let their fire burn hard. Heartbeats that warm her soul & share her dreams. Her people. Her tribe. Her Gang.

March 30 2017 | Editorial

New Ready-to-wear collection by : Rime Arodaky ● Hair&Makeup : Team Hair&Makeup ● Videography : Pascal Délé Filmaker ● Jewelry : Harpo Paris

Paris, France


Elie Saab Ready-To-Wear AW17/18

“Poetry in Motion”. I feel grateful once again to have been hired by the Maison Elie Saab, to shoot the backstage of their ready-to-wear show, that happened last Saturday during the Paris Fashion Week, at the glorious Grand Palais. One of ballet’s most iconic scores, Giselle, inspires the Elie Saab Ready-to-Wear Autumn Winter 2017-2018 collection with its tale of human love crossing into the supernatural realm. An ethereal lightness uplifts form, mood, and movement amidst a seasonal return to dark romanticism.

March 6 2017 | Editorial

Ready-to-Wear AW17/18 Collection by : Elie Saab ● Makeup : Tom Pecheux ● Hair : Orlando Pinta ● Venue : Grand Palais, Paris

Paris, France


Elie Saab Haute Couture SS17

I feel honored to have counted Elie Saab as a client for a year now. This is his Haute Couture SS17 fashion show, which happened last week in Paris. This Spring/Summer collection, that comes under the name ‘The Birth of Light‘, is inspired by Egypt golden era. This is a tribute to great women who shaped the Arabic culture wether in music, cinema and dance. Between 1940 and 1960, Egyptian culture reached a climax under the lead of inspiring female charachers such as Oum Kalthoum, Hoda Shaarawi or Doria Shafik, who were masters in their art and fought for women’s rights. This is a tribute to women’ beauty and inner strength in a dazzling array of creations.

See more of this reportage on Style Me Pretty here.

January 30 2017 | Editorial

SS17 Couture Collection by : Elie Saab ● Makeup : Tom Pecheux ● Hair : Orlando Pinta ● Venue : Pavillon Cambon